.01 Product
Knowing what to build is harder than building it
Product consulting for startups that need to define a clear strategy, prioritize with criteria, and validate their digital product before investing weeks of development.
The problem
Building without direction
You have a digital product that works, users who use it, and an infinite backlog of things you could do. But there's no clear criteria to decide what comes first. You need product management for startups.
The technical team builds fast, but nobody is sure if what's being built is the right thing. Sometimes you get it right, other times you waste weeks on features nobody uses.
Founders are involved in everything: sales, operations, funding... and the product moves forward without a fixed direction.
Signs you need help
- The roadmap changes every week depending on who speaks loudest
- You ship features without knowing if they work or not
- The backlog has 100+ items and nobody knows where to start
- Each customer asks for something different and you don't know who to listen to
- The technical team gets frustrated because "everything always changes"
The solution
How we work
I'm not here to give you a 50-page document that nobody will read. We work together in practical sessions to define and execute.
Discovery and clarity
We understand where you really are: what works, what doesn't, what you know about your users, what you assume but haven't validated.
- • Current product audit
- • User mapping and jobs-to-be-done
- • Identification of critical assumptions
Strategy and prioritization
We define clear criteria to decide what to do and what not to do. A framework you can use when I'm not around.
- • North star metric definition for your startup
- • Adapted prioritization framework
- • 90-day roadmap with clear logic
Digital product validation
I teach you how to validate a digital product before building. You'll learn to know if your product works without wasting weeks of development.
- • Lean experiment design to validate ideas
- • Measurable success criteria
- • Avoid the most common product validation mistakes
Validation
How to validate a digital product
Validating a startup idea isn't launching and seeing what happens. It's designing small experiments that give you real information before investing months of development.
Most founders make the same product validation mistakes: they build too fast, don't talk to users, or measure the wrong metrics.
I help you answer the question every founder asks: "How do I know if my product works?"
What you'll learn
- ✓How to validate before building (and save months)
- ✓What metrics to look at to know if your product has traction
- ✓The most common validation mistakes (and how to avoid them)
- ✓Validation frameworks that work in B2C
Coming soon
When it fits
- ✓You have initial traction — users, revenue, or engagement, but no clarity on where to go.
- ✓Capable technical team — you can execute, but need product direction.
- ✓Committed founders — willing to invest time in understanding and applying.
When it doesn't fit
- ✗You're looking for someone to decide for you — this is collaborative, not total outsourcing.
- ✗You don't have users yet — first you need to validate that someone wants your product.
- ✗You want a pretty document — this is for executing, not for presenting to investors.
Want clarity in your product?
Schedule a 30-minute call. Tell me your situation and let's see if it makes sense to work together.
